Tide TIPS: Technology, Innovation, Patents, Startups Volume 24


Tide TIPS: Volume 24

You are reading Tide TIPS, a weekly round-up of all things Technology, Innovation, Patent, and Startup related.


How do you value a startup?

Time and time again, new entrepreneurs come to our office and ask us some variation of this question. Time and time again, we give a very lawyer-esque answer: “It depends.” This is actually just code for we aren’t venture capitalists, so we don’t really know. However, there are people that do know and those people can be found in this great article that examines the many methods and variables used in the valuation of startups at all stages (Pre-revenue, cash flow, etc.). So, go ahead and read it. I would value it at 10 minutes of your time. (Syndicate Room)

CES Was Last Week

Unless you are like my dad, who gets his news exclusively from the Fox News Channel and the Fox News app, you probably knew this. (Sidenote: he acts like he reads the things I write, but he blew his façade over Christmas when I mentioned making fun of his snoring habits and he had no idea what I was talking about. So, it’s safe to say that unless this makes it on The O’Reilly Factor, he will never know.) For those of us with diversified news sources, the Consumer Electronic Showcase was all over the internet and hard to ignore. From new toys for kids and adults to new computers, phones, and refrigerators, the CES had it all. Quite frankly, it was a little hard to keep up with. Especially with the big brands like Samsung and LG dominating the headlines. However, the good folks over at Wired put together a nifty video to tell about some of the more “off-Broadway” gadgets. Cool stuff and you’re welcome for the diversification, Dad. (Wired)

Visual Marketing Stats

Trust me, these are way more interesting than you think they are. Per usual, the geniuses over at Hubspot have put together a great list of stats to help everyone ramp up their marketing efforts for the new year. The list has very detailed stats for several facets of digital marketing like video and infographics. This is great for anyone that runs any sort of marketing campaigns, or for data nerds like me. I just love seeing the data that the people who put a 2-minute ad on a 30-second video look at. I must say, seeing the data doesn’t make it any less absurd. So, let’s make 2017 the year of video ads that aren’t longer than the actual video. Is that too much to ask? (Hubspot)

I-Corps in Rocket City

The University of Alabama’s AIME center is a part of the NSF-funded South Node of I-Corps training. This means that young entrepreneurs can be trained to identified customer segments and develop value propositions by conversing with potential customers. They are now expanding this training to Huntsville as part of a regional training program. If you are a tech entrepreneur in the area and need some help formalizing your business model and narrowing in on a customer segment, this is the program for you. The program is offered at no cost, but you will need to be able to be present in Huntsville. To register for the program, click the link in parentheses. If you have questions or want more details, please contact Dr. Rachel Frazier at rmfrazier@ua.edu.  (Southern Node Registration)

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