Tide TIPS: Technology, Innovation, Patents, Startups Volume 34


Tide TIPS: Volume 34

You are reading Tide TIPS, a weekly round-up of all things Technology, Innovation, Patent, and Startup related.


Paris & Pedestrianization

The mayor of Paris wants to move the city away from a consumer car focused means of transportation to a pedestrian-friendly, public transport focused one. The main reason? Air pollution. This is a great and admirable cause, but the civil engineer in me is ecstatic about another problem that will be solved, traffic. The only way to truly fight traffic jams is to take cars off the road, which is counterintuitive to the American mentality of adding more lanes than are ever practically needed. This mentality is similar to telling people to loosen their belts to fight obesity. Either way, two big societal problems are being solved, and that my friends is a great thing. (Fast Company)

The Benefits of Tech Transfer

As if you didn’t already know our office is awesome, the literal and metaphoric one, then you will certainly know after reading this article on tech transfer offices. You see, our office isn’t the only one that provides outstanding services to their universities and communities. Essentially every research university has an office similar to ours, and this article does a great job of explaining instances where offices such as ours are the perfect people to provide assistance. (Science Mag)


Starbucks Wants Less Human Interaction

At least that’s how I read this headline. What they really want to do is cut down on the crowded lines in their mobile order lines. I’ll be honest, I’m not a super huge fan of Starbucks. So, the concept of the mobile order line is new to me. I mean, who doesn’t want to get the snarky-ness directly from the person making their coffee, pretentiously called a barista? Honestly, I just want some coffee. Not a lesson on the Italian word for twenty. This humanless situation is currently being tested in Starbuck’s corporate headquarters, and if it goes well, will roll out to more store. Somehow, I think this automated process will still find a way to misspell my name. Seriously, who names their kid Ven? (Mashable)

Why People Don’t Go into the Sciences Anymore

To put it plain and simple, no one handles failure well anymore. A quick anecdote: When I showed up to college orientation with my parents, my dad asked me if I knew what people called freshman engineer majors. I, naively and setting up the dadest of dad jokes, said no. He responded with: “Pre-business.” His joke, which is a horrifically wrong assumption on the difficult of business, does speak to the fact that when people encounter adversity or failure in today’s society, they move on to something else, instead of sticking with it. This article speaks from the standpoint of research scientists, and how many people drop out of the educational paths to work in a laboratory. This is because, SPOILER ALERT, scientific research involves experiments that very rarely go correctly the first time. Sadly, after not experiencing immediate success people leave. Hopefully, this is a trend that can change. My dad was actually correct in his prediction that day at orientation, just not in the way he thought. I finished my degree in civil engineering, then went to grad school so that I could put MBA after my name. So, I was pre-business after all.
(Scientific American)

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