Tide TIPS: Technology, Innovation, Patents, Startups Volume 8

 

Tide TIPS: Volume 8

You are reading Tide TIPS, a weekly round-up of all things Technology, Innovation, Patent, and Startup related.

 

Starting a business? Can you explain it simply?

If the answer to that question is no, then you are doing it all wrong. Your brand identity lives and dies with your ability to explain what it is you do, why you do it, and how it is of value to others. Realistically, you need to be able to get this done in a sentence. Minimum words, maximum meaning, as this article from Entrepreneur says. Last summer, we even said something similar when we told you how to explain rocket science. Two tips for the price of one. Look at that, bringing the bargains today. (Entrepreneur)

Run your Tech Startup Without Knowing How to Code

Tara Reed did. (No, not the infamous star of Sharknado) What this Tara did is quite remarkable. Her story began when she wanted some fine-art for her apartment, but discovered that the process was very taxing. She thought the process should be as easy as getting a recommendation for refreshments or movies. Having no coding knowledge, she patch worked together several bits of known technology and launched her product. The real reason that Reed found success is that she was married to her problem, not her solution. She wasn’t afraid to make changes to her product, and because of this, she could quickly make them and better respond to user requests. Now, Reed is worth over a million dollars. Cool story. (Entrepreneur)

Be Global Problem Solvers, Not Disruptors

For years, companies, especially tech-based ones, have been focused on introducing products that would change the way people act and operate. These products weren’t just well received, they were paradigm shifting. They fundamentally changed entire industries. However, according to a recent article by Forbes, that isn’t good enough anymore. Instead, efforts should be more focused global problems. Water scarcity, climate change, and curing awful diseases like cancer are hurdles we need to be willing to jump. The key to this? Collaboration. Especially cross-disciplinary collaboration. Computer scientists working with cancer scientists. Good food for thought here. (Forbes)

Virtual Reality: A brief history

Virtual Reality, or VR, isn’t exactly brand new. You might think it is with all the recent news, but you would be mistaken. Our friends over at Hubspot did us all a little favor and put together a spectacular infographic on the history of VR. Definitely a fun quick read. (Hubspot)

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